What types of qualitative research?


If its an issue about healthcare we'll research it.

The services are highlighted below but those in bold are key areas. You can click to look at different case studies and the approaches used.

Services include…
Ad testing >>
Brand research >>
Key product message refinement
New Product Development studies
Customer Needs analysis
Sales research >>
Promotional testing
Combined studies >>
Therapy studies
Company image
In house auditing >>
Positioning development studies
Input into clinical trials

In all these type of studies CMR uses many and varied techniques tailored to the task in hand and would never try and fit the project into a task but rather select a task to fit the project.

So CMR draws on traditional projective and enabling processes to encourage third person/entity dialogue but also draws on the science of Semiology, Narrative Discourse/hermeneutics and Neurolinquistic programming.

Most projects incorporate a potpourri of skills and techniques but we never forget the importance of asking intelligent questions. These have developed through time and experience working with your customer groups.